New innovations in kitchen supplies were gaining momentum in the 70s, the increasing number of working women being a major contributing factor. Although Malayali households had begun to wrap their heads around grinders and mixers, preparing masalas from scratch was still a time-consuming chore for women. Packaged curry powder would make their lives a lot easier, we figured out. Non-resident Malayalees on the active lookout for quick-fix Kerala cuisines would benefit a great deal too. Back in the time, Indian spices were not easily accessible abroad. Even if you manage to scrape together a few spices, they couldn’t match the authentic taste of curry masala.
